Creating website content may be a tedious task for business owners, but is essential in having a big influence online and for acquiring the utmost potential for search engine traffic, 两者都有利于公司的成功.
Here you will learn some of the points to consider when publishing content on your website, 最好的方法, 什么是必须避免的. 事先, know that there is a myriad of content you can utilize which can greatly benefit your online business in becoming highly successful.
类型的内容
1. 书面文本或文章
这是最常见的内容类型, with a majority of website owners adding helpful articles of about 400-1000 words into blogs infused on their website. The topics revolve around relevant information which most likely comes with photos of the products or services being offered, 通常由网站所有者和管理员编写.
2. 图片
视觉元素，包括图像, 图片, 插图, 漫画, photography and info-graphics which are your own or are permitted to use can attract more visitors and keep them engaged in your website.
3. 视频
People simply love watching videos, and it is evident as videos are most popular in search engines. It is significantly more powerful than text based articles as the visual factor elicits a higher level of engagement and trust from the viewers. Keep it short, ideally under 5 minutes, and packed with useful information.
4. Audio
这种格式可以由有声书组成, 音乐, 声音文件, 还有很多人也喜欢的网络研讨会.
5. 播客
播客 are recorded 面试 that can be downloaded and listened to anywhere, 因此提供了一种吸引人的方式来建立你的受众, targeting listeners rather than readers which have a higher possibility of being return customers.
6. 互动功能
People are more likely to come back and are drawn to sites with interactive content, 喜欢玩他们喜欢的游戏.
7. 文档
以PDF等文档的形式提供可下载内容, 幻灯片演示, 或者电子表格允许你的访问者为自己保留一份副本, 也许是为了以后的阅读, 与家人和朋友分享, 或者打印出来. This is an effortless way of spreading your content with the possibility of gaining new customers and making your business and website widely recognized.
8. 软件
Websites that offer free software that is easily downloaded entice more visitors and usually have a high number of return customers.
9. 工具
许多人在寻找问题的答案, 计算器之类的工具, 翻译, 转换, 测量, and any other form that is free to use prove quite effective is gaining more visitors.
总结一下, there are numerous ways you can make your website unique in your own way by becoming creative with the content you incorporate in it rather than just plain, 枯燥的文字. An interesting and highly valuable website filled with lots of great, 有用的内容会让用户回访.
内容的重要性
现在我们已经概述了内容的类型, 我们可以进一步更好地理解该怎么做, 如何以最好的方式有效地执行它, 以及什么不该做.
企业主在开始的时候可能会感到兴奋, then they go ahead and publish one or two articles with great content, then tend to stop and forget about it and go on with promotions and marketing and go about other things for the success of their website. 最终，网上的生意失败了，你为什么认为? No, not because of an unattractive layout, their website actually looks great! No, not due to the very competitive market, nor an inefficient host.
主要是, the reason why most business websites fail is due to not giving attention to the importance of having sufficient content. 他们因为太忙而忽略或忽略了它, 没有足够的时间, 被看似困难的任务压垮, 轻易放弃.
作为一个企业主，这是可以理解的, 你肯定会很忙, 但为添加内容分配时间是一种明智的投资. Having a number of engaging content means a higher number of visitors, 更高的交通, 更高的销售额, 以及更高的成功率. Your website needs content just like a garden needs tending to flourish and bloom. 你为你的整个事业所花费的时间和精力, and your website will not be put to waste once you become successful.
内容营销
Publishing content is not limited to what people would like and share, but is a form of marketing and building the trust and confidence of people into acquiring your products and services, 并与他们发展业务关系.
头脑风暴创意内容
有些人可能不知道如何开始和写什么. 设身处地为客户着想，像他们一样思考, 你会问什么问题, 是否在店里, 通过电话或电子邮件. 把答案变成伟大的内容, 一个解决他们担忧的问题, 暗示你是专家, 是一个高度相关和有趣的陈述. 销售实体产品者，如电子商务网站所有者, 你可以投资制作简短的产品评论视频. 你的内容可能包括市场新闻, 常见问题的答案, 教程和操作指南, 比较, 面试, 服务示范, 和更多的. It may be difficult in the beginning, but once you get used to it, ideas will just flow naturally.
一致的内容
Frequently publishing great content holds the true power that makes up a successful website. 一个全新的, recurring theme is more favorable than what seems untouched when customers visit your site again. The perfect blogging interval would be everyday up to every second day. 这似乎不太实际, but you will realize that it can actually fit in your routine if you want it to, 或者考虑让别人帮你处理, 这是值得的，因为它肯定会得到回报的时间. People will keep coming back for more and possibly share your content to social media sites, 给你带来更多的流量. Search engines would crawl and index your site faster with fresh new content, altogether letting you create a bigger footprint online and offline. 但请记住，质量仍然高于数量.
如何避免
It’s a common mistake to take shortcuts in the process of coming up with content and adding it to your website. 没有旋转, 抓取的内容, 完全短小无用的文章, 关键字优化, 只为搜索引擎优化目的而写, 雇佣一个对主题一无所知的人. 一旦你提出原创, 高质量的工作, 通过给内容打上品牌来防止被盗也很重要.
不要满足于一种类型或一种来源. Diversify your content by making use of the different types of content. 不要只是随时随地发布, but also consider the time when you have a higher chance of reaching your audience. Don’t be lazy, yet be vigorous, consistent and keep going until you reach the top! This is how you can distinguish yourself from competition who do not accept the importance of valuable and consistent content in their website.
